TV attribution

Identify your TV audience

Our solution helps you optimise your media plans and transform TV in real acquisition channels.
Attribution—the science of allocating credit to exposures for driving sales or other outcomes, is the most scintillating yet complicated and elusive topic facing the television industry.
With the power to reach a huge audience, it’s no wonder TV still dominates today’s marketing budgets. TV advertising alone accounts for more than 40% of marketing investments globally. Clearly, it is essential for marketers to understand the impact of their broadcast media investments.
SpotRanking brings cutting edge TV attribution modelling, an algorithm process using advance statistical modeling and machine learning to understand the impact of offline TV Ads in online: Online branded search Volume, Web Traffic, Online Conversion, Mobile App Download,Online Customer’s behavior and activities.

TV Analytics solutions How it works?

  1. In-house data collection: We collect 24/7 TV adverts airings data from all broadcast recording sources: "Free to Air, Paid, IPTV,OTT, Online Streaming" and we track minute-by-minute visitor development on the advertised site .
  2. Estimate Impact (baseline) ,using Machine-Learning : Platform estimates a baseline, or conversion activity in the absence of any media. You can also think of this as the “weights” assigned to each marketing touchpoint prior to TV activity.
    3. Platform evaluates the impact of your ads above your baseline that was measured out. This typically means that attribution models re-run to determine the value of the TV touchpoint.
  3. Automatic Results: TV lifts and optimization insights are integrated into attribution reporting.
TV attribution is enormous: the ability to read the impact of television advertising at a very fine level and a pace quick enough to enable the tactical optimization of campaigns, mid-flight. The ultimate benefit, though, is moving beyond simply measuring ROI to actively managing ROI.